I was approached by the founder of Gratitude Buddies during the initial discussions with potential clients and investors. Since then, I have been fully immersed in this venture. The core concept revolves around empowering individuals to embrace gratitude as a fundamental aspect of their lives, fostering personal growth, happiness, and the development of meaningful connections.

To lay the foundation for success, we began conversations to crystallise the project's problem and mission statements. By carefully studying and understanding the needs of our target audience through well-defined user personas, we were able to envision and map out their journeys. This process allowed us to refine our proposition and determine the optimal methods for delivering our materials.

The result was a distinctive identity for Gratitude Buddies that aligns with the project's values and exudes an infectious sense of enthusiasm through positive imagery. Every visual element was thoughtfully designed to capture the essence of gratitude, creating a visually compelling experience for users.