With over 15 years of experience, I am a determined and motivated digital creative expert based in London. I deliver successful campaigns, re-design website homepages, and create distinctive design executions for fashion & eCommerce brands. 

As Creative Lead at ASOS, I helped define the brand and the development of its unique aesthetic in all areas of the business. The last brief I led at ASOS generated the highest LCTR we’d ever seen and was the most cost-effective campaign for driving traffic.

In the winter of 2019, I launched Paper Kites Studio. A project built on my love and passion for papercut art.

I am a strong advocate of sharing and passing experience and knowledge down. I am currently working with Oxford Brookes University to provide a module on ‘Typographic Design for Page and Screen’ as part of their BA Hons Media, Journalism, and Publishing.

Clients include ASOS, Selfridges, Harvey Nichols, Harper’s Bazaar, Tiffany, Mulberry, Gucci, Crème de la Mer, Hong Kong Tourism Board.

I am available for freelance and contract work. Get in touch!

→ Ybouantoun@gmail.com

→ 07886598854

→ LinkedIn.