CRAYOLA X ASOS BEAUTY
Crayola launched its new beauty line exclusively at ASOS. The brief was to create a unique aesthetic that was true to both brands, for the launch and beyond.
Focusing on the playful and nostalgic feeling that Crayola evokes we created a fresh, bold visual language that sits happily alongside the ASOS ‘Go Play’ beauty identity.
We used a stop frame animation and a strong set of imagery to communicate playful and unique makeup looks that compliment the nostalgic visual language and campaign idea.
CREATIVE TEAM
CREATIVE LEAD: Yara Somma
DESIGN + ART DIRECTION: John Alexander, Hayley Dare, and Ula Hudowska
A predominantly social media campaign with a substantial budget towards paid social across three months. We created various formats of social assets using imagery from backstage, the video shoot, the model photography, and creative still-life shots of the product, paired with our nostalgic graphic language.