A campaign to promote a local school’s Christmas Fayre. Working closely with the school, I created an attention-grabbing and flexible look and feel that they can reuse every year to promote this event.

I based the idea on sending and receiving letters from the North Pole and all the magic that’s attached to it. I love the stripes and the texture you get from postal envelopes and all the various stamp designs and postal stickers. So, I created a tool kit of postage stamps and stickers to communicate a festive fayre. These illustrations became a fun tool to communicate the content and create a hierarchy and attract attention to certain information.

I advised the school on the marketing timetable pre and post-event. Then I began creating emails, social posts, an event booklet and banners to promote the Fayre.

It was a great project to work on, lots of fun!